The Hi-Five

{ From 1canoe2 }

Project

The Hi-Five is a monthly greeting card subscription box from 1canoe2. I am the project manager and designer for each kit which includes: 5 greeting cards, a custom mailer envelope, a postcard, coordinating pen, and occasional freebie (e.g., a postcard, recipe card, sticker sheet, and paper photo frame). Each month, I design and curate all components - including creating exclusive cards. I work with our Product Coordinator to settle logistics and then create print files to send to our over seas manufacturer.

Exclusive Cards

To keep up with the demand of providing 5 new and relevant cards each month, I initiated our Hi-Five Exclusive Cards program and later a Featured Designer program. Many of these exclusive cards were later moved into our main collection. These designs used existing artwork or reimagined existing cards with new sentiments. For the Featured Designer program, I hand selected cards from other small greeting card companies and coordinated a wholesale purchase and a handwritten note from the designer to include in the kit. After our acquisition by Inked, we somewhat moved away from the Exclusive Cards program, and instead I design and paint 2-3 brand new cards for each monthly kit that are also released to our e-commerce site.